Over the past 30 years marketers have attempted thousands of tactics to market things. We’ve heard the “Your to smart to be with this product” tactic. We’ve heard the “Everybody needs this product” tactic. We also have seen how TV sells products which makes them more attractive then they’re. Has the coffee sector followed such tactics? Sure it has!
Coffee is grown all over the world, and due to the numerous differences in cultures, governments, and religions people do things differently in different lands.
So, how is Gourmet Coffee made?
When you get coffee beans from different areas they for the most part go through a similar procedure. Beans are picked, dried, and sprinkled pretty much the exact same way. The differences are the climate and the altitude they were developed in, and the pesticides that the farmers used to protect their harvest. Those are only a couple factors. We also need to take into account the roasting process.
The roasting process is as crucial to coffee as air is to our lungs. In the event that you under roast your coffee your coffee may turn out weak, and if you do it that your coffee will taste burnt. So, where does the term Gourmet fit in? The toughest coffee to get today is the Jamaican Blue Mountain. The reason is due to the hurricanes in the Gulf of Mexico.
This coffee is the most popular coffee, due to its rich flavor and divine smell. When roasted properly this coffee is most likely the best tasting in the world. What other variables makes coffee Gourmet?
When Roasters add flavorings like chocolate syrups, or caramel to mention a few, these additives provide your coffee a special taste that’s qualified as Gourmet Flavored Coffee. The definition of Gourmet is a nice food or beverage that’s been judged by an expert to be excellent.
When coffee experts say a particular brand of coffee is excellent then their credibility is on the line. It better live up to the hype or their opinion and standing becomes as useless as the dust on a windowsill. When an expert deems a product as exceptional then it must be good. Right? Well, it should. We live in an imperfect world, however Gourmet Coffee is valid.
Lots of people around the world enjoy there coffee and when you find one that stands out you will discover it’s in high demand. It cost more then regular coffee, but based upon your taste in many cases it’s worth its weight in gold.
Where do you locate Gourmet Coffee? The ideal place is directly from a Coffee Roaster, and there are thousands to choose from. They all have different methods, recipes, and philosophies about coffee. The excellent thing about them is they always have fresh roasted coffee.
Various other places are in a grocery store, but I highly advise against those places. The coffee is usually less fresh as it needs to be. I hope this article was able to assist you understand that Gourmet Coffee is real, rather than a clever marketing strategy.